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BUSINESS TRIP

Unlocking the mind.

Business Trip is a platform that tells the story of the emerging psychedlics industry. Its mission is to educate those about the benefits of psychedlic therapies, how to build a psychedlic business, and also explore how psychedelic entrepreneurship can be done ethically & sustainably. They were in need of an identity that empowers while still feeling approachable to those both experienced and new to the industry.

A MINDFUL INVITATIOn

Inspired by the definition of psychedelic meaning psyche (mind) and delic (revealed), the identity features portal and doorway-inspired shapes that speak to the idea of unlocking and revealing the mind. Color is used in a warm but bold way.

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The logotype has an adaptive effect with each letterform's varying widths that speaks to expanding the mind & educational nature of Business Trip.

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EXPLORING THE UNKNOWN

The grainy, duotone textures feel like they come from somwhere in outerspace—capturing the idea of exploring unknown territories. 

The modular and flexible system extends to applications such as signage, ads, mechandise, and social media, while the vibrant and playful color palette insert a warmth and approachability that mirrors the core values of an always free and open (to the public) museum.

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DISCOVERY
LOGO DESIGN
BRAND IDENTITY
SOCIAL MEDIA ASSETS
WEB DESIGN (SOON)
WEB DESIGN (SOON)

OTHER WORK

MassArt Art MuseumBranding, Web, Print

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