Election data
for all

In order to improve the democratic experience for all U.S. voters, the Election Data and Science Lab at MIT aims to make data around elections and how they are run, accessible to all. They needed an identity and site that felt nonpartisan, data-driven, and scientific.

Website won Silver, Davey Awards, 2018.

DESIGNED WHILE AT MOTH DESIGN—under the instruction of tammy dayton and erin zwaska

BUILDING TRUST

Exhibiting both structure and organization, the logomark is built from a collection of datapoints, ultimately resembling an American flag—while the logotype is constructed from a monospaced typeface inspired by military airport signage.

The lab supports advances in election science by collecting, analyzing, and sharing core data and findings that can fuel studies on elections and how they’re conducted.

DRIvEN BY DATA

Easily explore election data, better understand how elections function in the U.S., and find election science experts through the user-friendly and utilitarian web experience.

DISCOVERY

LOGO & BRAND IDENTITY

UX DESIGN

WEB DESIGN