medsl_banner
MIT ELECTION DATA AND SCIENCE LAB (MEDSL)
MIT ELECTION DATA AND SCIENCE LAB (MEDSL)

Election data
for all

In order to improve the democratic experience for all U.S. voters, the Election Data and Science Lab at MIT aims to make data around elections and how they are run, accessible to all. They needed an identity and site that felt nonpartisan, data-driven, and scientific.

Website won Silver, Davey Awards, 2018.

DESIGNED WHILE AT MOTH DESIGN—under the instruction of tammy dayton and erin zwaska
MEDSL_1
MEDSL_square
BUILDING TRUST

Exhibiting both structure and organization, the logomark is built from a collection of datapoints, ultimately resembling an American flag—while the logotype is constructed from a monospaced typeface inspired by military airport signage.

MEDSL_2

The lab supports advances in election science by collecting, analyzing, and sharing core data and findings that can fuel studies on elections and how they’re conducted.

MEDSL_expert_card
MEDSL_engage
MEDSL_6
DRIvEN BY DATA

Easily explore election data, better understand how elections function in the U.S., and find election science experts through the user-friendly and utilitarian web experience.

Graph 1
Graph 2
MEDSL_waterbottle
MEDSL_3
DISCOVERY
LOGO & BRAND IDENTITY
UX DESIGN
WEB DESIGN

OTHER WORK

MassArt Art MuseumBranding, Web, Print

Bose FellowsProject type