BABYOLOGY

Soak in
the love.

We're all shaped by our intake—what we see, read, hear and experience. That's especially true for babies, toddlers and children who absorb everything, like little sponges. Creating an environment for them to do so is every parent's dream. We helped create a healthier bath time and beyond with the caretaker in mind... no more overly playful or cutesy children's branding, just a clean & gently playful typographic approach.

Designed at Forner under Kati Forner (not final direction chosen)
Copy Allison Dobkin

SIMPLY HEALTHIER BABYCARE

The logotype is inspired by basic forms and building blocks—reminiscent of elemental play. The rounded letterforms and fully lowercase mark gives a soothing, more approachable feel, especially paired with the soft and unique palette.

Children's brands often take an outdated, frenetic approach to branding that's more in line with what might kids want rather than the parents buying and living with the product. Babyology's clean typographic approach feels calm & considered which speaks to the clean and 100% edible ingredients that appeal to discerning, sophisticated parents. The slightly angled letterforms ultimately give a playful but elevated look. 

HEALTHIER BATH TIME & BEYOND

DISCOVERY

STRATEGY

BRANDING

PACKAGING

PRINT

ART DIRECTION